All Blogs, Healthcare & Hospitals, Insight & Vision
Using Personas to Develop Relevant Marketing Messages
By Matt Hummel, Chief Experience Officer The Harvard Business Review found a significant correlation between superior patient experiences and higher margins for hospitals of every…
All Blogs
What are the Benefits of Customer Journey Mapping to Organizations?
Companies must understand their customers better than their competitors in today’s highly competitive business landscape to gain an edge. One of the…
Dynamic Personalization in Healthcare Websites – Blog Series, Part 3: Doing Personalization the Right Way: Data Storage & Risk Management
People don’t mind giving up their data to build human connection, that’s how we do it in real life conversation – like…
Dynamic Personalization in Healthcare Websites – Blog Series, Part 2: Tactics to Implement Your Personalization Plan
In part one of our three-part blog series, Dynamic Personalization in Healthcare Websites, we discussed why personalization is valuable to consider. In this…
Dynamic Personalization in Healthcare Websites – Blog Series, Part 1: Benefits of Contextual Marketing
84% of customers say being treated like a person, not a number, is very important to winning their business. Salesforce Why are…
Getting “Back to Work” in a Post-COVID World: Knowing Which Projects to Tackle First in 2021
As health systems and the nation at large roll-out COVID-19 vaccinations to their employees and communities – there’s likely to be a…
3 Things You May Not Know About Paragon
It’s been nearly 30 years since we first opened our doors in 1993. And while movie tickets are no longer $4 a piece…
About Paragon
Founded in 1993 in Cleveland, Ohio, Paragon has been delighting our clients’ customers with award-winning web design and cutting-edge technology since 2006. Today, we are a large nationwide team with employees located coast to coast. We are the fusion of West Coast talent and East Coast experience, and we top it off with our own special Midwest touch.