CONTENT & MARKETING SERVICES

Effective marketing starts with effective content.

The Benefits of a Strong Content & Marketing Partner

Good contextual marketing is about delivering the right content to the right audience at the right time.  We leverage journey-based insights to help you deliver content that makes customers think, feel, and act.  Maximize your technology stack and utilize a thoughtful marketing mix to ensure each of your audience segments receives relevant content tailored to their precise needs. 

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  • Build your brand personality and positioning  
  • Create a Content Taxonomy to better organize your website content 
  • Refresh or migrate impactful web content 
  • Deploy personalization and other tactics across the right mix of marketing channels  
  • Increase organic and paid search traffic 

Our customer’s experience matters to us. Not only did Paragon help us re-imagine and re-platform our website to a more sophisticated CMS, but their strategy and design-work helped improve the ease and confidence in which consumers interact with and engage with our financial services product set.

Karen Roland, AVP Marketing & Communications, PSECU

Our Content & Marketing Services

We deliver reliable automation and personalization services to maximize the effectiveness of your content, including: 

  • CRM & Audience Management 
  • Multi-Channel Copywriting 
  • SEO 
  • Content Audit, Migration & Governance 
  • IA, Taxonomy, and Tagging
  • Message and Value Prop Validation 
  • Omnichannel Personalization 
  • Journey-Based Marketing Automation  

The Paragon Difference

Our approach enables us to gain every important detail about your customer so you can know the best way to communicate with them, allowing you to make the best decisions to satisfy their needs.

91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. (Accenture Survey)

PSECU

Content & Marketing Case Study: Designing for Conversion

See how we worked with PSECU to envision, design and develop a new financial services website allowing for greater personalization, accessibility, and ultimately, increased conversion.

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Clients we’ve served:

Our Content & Marketing Blogs

Content Migration
Tackling Content Migration: An Intervention for Content “Hoarders”
Personas - Digital Experience Map
Using Personas to Develop Relevant Marketing Messages
Is your SEO investment safe from Google’s newest search algorithm?
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We’re customer experience architects

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Paragon uncovers deep customer insights to help organizations envision and execute their most complex digital objectives—and then managed, maintain and evolve them to exceed customer expectations.
Paragon Wave
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Envision with insight.

Insights & Vision
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Execute with confidence.

Design & Development
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Evolve with innovation.

Continuous Innovation